The Science and Art of Selling » Sales Training, Coaching, Sales Consulting

Did you know that 40% of sales forces will miss their quotas this year; four out of ten salespersons will lose their jobs this year; and over 25% of sales people do not sell enough to cover their cost?

* How am I going to find my next customer?
* How can I differentiate prospects from suspects?
* Can I avoid the uncertainty and inefficiency of cold calling?
* How can I determine my customer’s needs and wants without assuming?
* How can I know if my customer is ready to buy?
* How can I get to presentation and closing faster?

You are not alone here. The issue of getting new customers is a problem in every industry. The problem is that many salespeople are trying to find answers to these questions through methods that were effective in the past but are not suited for today’s buyers - who are skeptical of businesses, resist being sold to and know how to use technology to gain advantages over salespeople.

If you are a novice sales rep, seasoned sales veteran or non-sales-savvy entrepreneur, looking for customers……
YOU NEED TO READ “TRIGGER EVENTS”

Customer review: Finally, something new and different!

I really enjoyed reading Trigger Events. The material was new and different and showed different ways of reaching out to potential clients just by reading the local newspapers or studying the prospects website. I have shared this book with the rest of my sales team and asked all of them to read it. I find a lot of sales books to be repeats of old ideas but this one actually gave us something new to work with and so far we have had a good degree of success. (Deborah L. Larsen - from www.Amazon.com)

Paradigm shifts often begin with the simplest of ideas; a single concept that, in retrospect, is blatantly obvious as the solution for a long-standing problem.

The book “Trigger Events - How to Find Your Next Customer” is a perfect example of how a major shift can result from using something that’s right there in front of us - in this case, events that create buyer needs.

This book introduces a revolutionary sales paradigm that is fully grounded in today’s realities. It not only answers these fundamental questions (by the way, you can eliminate cold calling altogether) it provides a salesperson with a set of tools that creates the ability to appear in front of a customer with precise knowledge of the customer?s needs?at exactly the time (or even before) the needs are realized by the customer.

- Discover the Pandora’s Box of lead-generating information
- Overcome the odds against success
- Become aware of the dynamics of the invisible market and how to tap into it
- Understand internal and external trigger events–the key for finding customers
- Learn how to use trigger events to differentiate prospects and to time your presentations
- Know about economic competition and how to leverage that knowledge for increased success

(This is an e-book, not a soft-cover book and it will be delivered immediately via email to you.)

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